Archive for Salon-Owner

Salon Marketing Ideas

FREE is Good
In most cases there are many things that you charge fairly high margins. Remember that giving these products or services away for free with a higher-priced service.

For hair salons highlights can be expensive, why not give away something of lesser value for free, like a conditioner?

For nail salons, what about a free manicure with a pedicure? – Do you have a time during the day when you’re slow? Get people in the door with a free offer.

Free product with a treatment – The margins on products are usually great and chances are you can afford to give away something small for free.

Getting NEW Customers

The shared restroom – Are you in a building where you share a restroom with other businesses? Why not put a coupon or a sign there so visitors know you’re there and could potentially kill “two birds” with one stone next time.

Customer trade – Do you do hair or nails for someone who works at a local magazine, newspaper or other advertising venue? Give them free treatments in exchange for advertising.

Friend get a friend – Offer a free color, cut or manicure when you bring a friend OR bring a friend and the friend gets it free.

Punch cards – Give your customers a card and each time they get a treatment they get a punch in their card. On the 10th punch they get a free treatment. One last idea, keep their cards for them so that they don’t have to remember to bring them.

Birthday promotions – Free treatment on your customer’s birthday. Email them on their birthday week.

Need More Stylists?

See some fabulous hair on the street? Ask them who styled it, call them and invite them in!

Get Your Information Digital Now!

Take all of your cards you have customer information written down on and put them into an information manager. Quickbooks and Filemaker are very easy to use and affordable!

Do you own or work at a salon? Are you doing some creative things with marketing AND email marketing? Visit to increase more customer base.

How to Beat Groupon at the Coupon Game

Talking to as many salon owners as I do every day, I understand how frustrating those Groupon Coupon one timers are.  I hear some extremely low numbers for conversions to full time clients.

That’s because Groupon Coupon people are a niche market of their own.  Simply put, they are looking for the deal not the service.

So who makes the money?  Groupon, of course.  But here’s a way you can use coupons, stay in control and get new clients.

Your listing is really like a mini-website.  It has a lot of great features that many of my clients are not using.  Coupons are one of them.  Do coupons work?  They do if done right.

When someone finds your listing with us, they are looking for a SERVICE not a DEAL.  Now they find five salons within their one or two mile radius they are willing to drive.  Four of them have ho-hum listings.  But the fifth has a fully filled out “mini-website” and a NEW client coupon.

The coupon can be for any service but is best for a higher priced service such as hair coloring.  The amount is important.  $20 gets people’s attention.  So the service needs to have enough room in the pricing for a profitable coupon deal.

It’s not a 50% off deal like Groupon.  Marketers I know will tell you that more people respond to dollar off deals than percentage discounts.  And $20 is a nice round number.  It resonates because they go to the ATM and get $20s.  They pay for just about everything with $20s.

So my advice is using our simple system for creating your own coupon.

Here’s how.

  1. Login to your account (Salon owners).
  2. Scroll down to the coupon section.
  3. Upload a nice simple piece of artwork in a jpeg, png, or tif format.  Stay away from highly detailed artwork as it won’t render well.
  4. Write up your deal such as “New client’s get $20 off your first hair color or mani-pedi.  Good through December 31, 2011. Call Mary to make an appointment.”

Now the next thing is to post the deal in Facebook and Tweet it.  Let your current customers tell their friends about the deal.  That way you get REFERRALS which are the best new clients.  No more Groupon Groupies.

Next time we will discuss how to make more money by using the Gift Certificate option.

Good luck!

Jim Shumate